See your craft beverage business clearly — and grow it.
SipMetrics turns your Square and Vinoshipper data into actionable reporting so you can retain loyal customers, spotlight top products, optimize clubs and promotions, and make sharper decisions — even in a tough market.
- Keep customers coming back with insight-driven outreach
- Double down on what sells: know your top products and why
- Build dashboards that match your business, not the other way around
No credit card required. Connect Square or Vinoshipper in minutes.
Up and running in minutes
No IT department needed. Connect your account, explore your data, and start making smarter decisions today.
Connect your POS
Securely connect Square, Vinoshipper, or both in minutes. SipMetrics pulls the data you already have — no exports or uploads.
Start with 31 reports
Customers, products, clubs, sales — ready to go. Reports focus on DTC activity so you see what matters most.
Customize without code
Clone and tweak reports, or build new ones with clicks — not SQL. Arrange dashboards to match your goals.
Report on the sales channels you already use
Connect Square, Vinoshipper, or both. SipMetrics unifies your sales into one clear picture — no exports, no spreadsheets.
Square
NewSquare is one of the most popular POS systems around — now you can run SipMetrics sales and analytics reports directly on your Square data.
Vinoshipper
Your DTC wine sales, memberships, and club shipments — analyzed automatically the moment they happen, no manual uploads required.
- One view across both
- Use Square and Vinoshipper together? Report across both channels in a single dashboard for a complete picture of your business.
- Every Square location
- Break down performance by Square location to understand your sales across your entire Square environment.
Everything you need to grow
SipMetrics focuses on customer-facing analytics — sales, products, clubs, and customers — the levers that drive DTC growth.
Insights that suggest next steps
Turn data into action. SipMetrics highlights trends and outliers — then suggests practical to-dos to retain customers, reduce churn, and increase repeat orders.
- Identify at-risk club members before they cancel
- Detect rising products and seasonal patterns
- Get recommended actions you can assign and track
Club membership churn risk detected
12 members haven’t placed an order outside their club shipment in 6+ months. Historically, 68% of members with this pattern cancel within 90 days.
Send a personalized reactivation offer — members-only tasting or a curated add-on bundle with their next shipment.
Custom Dashboards
Arrange reports and KPIs into dashboards that match your goals. Share with your team so everyone sees what matters.
Customer Analytics
Understand who buys, how often, and what drives loyalty. Segment customers by behavior and lifetime value.
Club Health
Track club membership growth, churn signals, and member engagement. Know which members are at risk before they leave.
Product Performance
See which products drive revenue, which are trending, and how promotions impact sales across your catalog.
Scheduled Report Delivery
Schedule any report — standard or custom — to arrive in your inbox daily, weekly, or monthly, at the time that works for you. No need to log in to stay current.
Multi-User Roles
Invite your team with role-based access. Owners, admins, and power users each see what they need.
Built-in reports
Automated data sync
Setup time
Simple, transparent pricing
Plans from $29/mo. Every plan includes a 21-day free trial, dashboards, scheduled report delivery, and 1–3 bundled locations.
Micro
1 user · 20 reports
Boutique
Advanced analytics · Clubs
Estate
Popular3 users · 31 reports
Reserve
5 users · API access
No credit card required · Save ~2 months with yearly billing
Ready to see your growth signals?
Connect Square or Vinoshipper, explore 31+ reports, and tailor dashboards to your goals — no code required.
No credit card required · Cancel anytime