Up and running in minutes
No IT department needed. Connect your account, explore your data, and start making smarter decisions today.
Connect Vinoshipper
Securely connect your Vinoshipper account in minutes. SipMetrics pulls the data you already have — no exports or uploads.
Start with 31 reports
Customers, products, clubs, sales — ready to go. Reports focus on DTC activity so you see what matters most.
Customize without code
Clone and tweak reports, or build new ones with clicks — not SQL. Arrange dashboards to match your goals.
Everything you need to grow
SipMetrics focuses on customer-facing analytics — sales, products, clubs, and customers — the levers that drive DTC growth.
Insights that suggest next steps
Turn data into action. SipMetrics highlights trends and outliers — then suggests practical to-dos to retain customers, reduce churn, and increase repeat orders.
- Identify at-risk club members before they cancel
- Detect rising products and seasonal patterns
- Get recommended actions you can assign and track
Club membership churn risk detected
12 members haven’t placed an order outside their club shipment in 6+ months. Historically, 68% of members with this pattern cancel within 90 days.
Send a personalized reactivation offer — members-only tasting or a curated add-on bundle with their next shipment.
Custom Dashboards
Arrange reports and KPIs into dashboards that match your goals. Share with your team so everyone sees what matters.
Customer Analytics
Understand who buys, how often, and what drives loyalty. Segment customers by behavior and lifetime value.
Club Health
Track club membership growth, churn signals, and member engagement. Know which members are at risk before they leave.
Product Performance
See which products drive revenue, which are trending, and how promotions impact sales across your catalog.
Automated Reports
Weekly summary emails keep your team aligned. Beautiful PDF exports for stakeholder presentations and board meetings.
Multi-User Roles
Invite your team with role-based access. Owners, admins, and power users each see what they need.
Built-in reports
Automated data sync
Setup time
Simple, transparent pricing
Plans from $29/mo. Every plan includes a 21-day free trial, dashboards, and easy Vinoshipper connection.
Micro
1 user · 20 reports
Boutique
Advanced analytics · Clubs
Estate
Popular3 users · 31 reports
Reserve
5 users · API access
No credit card required · Save ~2 months with yearly billing